ETERNAL EVE

–  Art Direction / Branding / UX & UI / iOS Design –

Eternal Eve is a platform for women to find reliable businesses, through trusted reviews from their peers and provide direct organic contact between them and businesses anywhere in the world.

Eternal Eve is a platform for women to find reliable businesses, through trusted reviews from their peers and provide direct organic contact between them and businesses anywhere in the world.

Colour

#56266195%
#f6f2ef80%
#e6dfd950%
#ccc3bc40%
#003d1e60%

Typography

Logotype

The biggest problem with the branding was “brand” affinity. The current branding aligns Eternal Eve with the businesses it is trying to promote; it gives off a “spa salon” feeling.

Eternal Eve needed to target women working in the professional field such as airline flight attendants, business executive and entrepreneurial women. It needed to portray that it is the go-to place to find these businesses.

Icons & Nav

The thin icons inside a dashed circle are functions and global nav. The main navigational icons replace in the main navigation depending on which area you are in which provides context.

Map icons are solid and use unique colours.

Layers

Different colours were used to create the feeling of levels. This provides a hierarchy of information as well as provides a way to include hidden gestures and defines separate content. The darker rose-gold colour defines the base, going up to white at the top.

Information Architecture

Animations

I used blurs, screen-wipes, surface ripples and icon morphs. This combines a bit of iOS and google material design. Animations are ONLY used to establish and maintain context at every point in time.

FIrst User Experience

The First User Experience or “FUX” introduces the unique terminology, the custom navigation items and the core premis of Eternal Eve.

Reviews

Reviews are integral to Eternal Eve. The new review page uses the full screen rich purple overlay with a simple text entry area in the center of the screen and the name of the business along the top for context.

Outcome

The result is something that is easy to use and an interface that can be epanded upon. We see the design as a perfect balance of usibility and user experience that should make many parents lives just a little bit easier.

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Art Direction / Branding / UX &UI / Info Architecture

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Art Direction / Branding / UI & UX / iOS Design

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