trevatt

trevatt

Understanding the Power of Price and Value

People on a scale

Discover the importance of value in shaping consumer behaviour. Learn how companies like Disney and Apple use value-based pricing to command higher prices for their products or services. Also, explore the power of branding and the subjective theory of value in business.

3 Ways to Reclaim your Creativity and Productivity

Women studying

As a creative professional, it's essential to overcome challenges such as distractions, innovation, and AI by embracing constraints, practising mindfulness, and collaborating with others. Learn three ways to reclaim your creativity and productivity in this article.

You Are Your Name

Name tag

You are not in control of your life, dear reader; your name is. There is soo much power in a name.
Would you switch names with your parents? What about another gender. . . Monika? . . . Greg?

Your Frame of Reference

Future

Change is inevitable and yet it appears to happen by accident. Our ability to affect change is limited by our capacity to imagine and our will to act. So what is the best way to affect change?

Elegant Solutions

Knife rack

Most of us stick to the standard way of doing things, then every now and then someone discovers a new way that's soo simple it seems like we should have done it that way all along.

Coming into Being

Brains

How do things emerge into existence? This existential article looks at how we are shaped by our environment and how it, in turn, shapes us.