Why “Pretty” Works

Web and App designers spend a lot of their time creating products that focus on functionality.
Web and App designers spend a lot of their time creating products that focus on functionality.
Simple and minimal are terms that are often compared in design. In the client’s eyes, they are usually seen as the same thing. However, although they can be complimentary they are two very different things.
Space is one of the key tools in a designer's tool kit. But it's often misunderstood or undervalued. Let's take a look at how space works actively in design.