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  • May 8, 2023

3 Ways to Reclaim your Creativity and Productivity

Women studying

As a creative professional, it's essential to overcome challenges such as distractions, innovation, and AI by embracing constraints, practising mindfulness, and collaborating with others. Learn three ways to reclaim your creativity and productivity in this article.

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  • October 16, 2016

Don’t Appeal to Everyone

Blank Book

The most comment trap I find clients falling in to is trying to appeal to everyone ages 0 to 100. This is a mistake.

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  • July 16, 2016

What is Visual Literacy?

Rooney

Literacy; normally reserved for reading also applies to visuals and, depending on your audience, there are different levels both conscious and unconscious.

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  • April 16, 2016

Demographics vs Psychographics

Brain

We take a philosophical look at the origins of both and how they have evolved into what they are today. Even how they might look in the future.

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  • February 16, 2016

Is Originality Important?

Calligraphy

How important is it to be original? Is it necessary to beat out the competition? We look at what it means to be "original" and how you can be it repeatedly.

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  • January 16, 2016

Genre in Logo Design

There are many types of logos, none inherently better than another. But you can learn to use they right type for your design.

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  • December 16, 2015

Composition in Web Design

Sand garden

Composition is a cross-discipline word for a reason. Music, architecture, and design. Composition affects us our perception of space and all things inside that space.

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  • September 16, 2015

Semiotics; the Interpretation of Symbols

Pipe iPad

Signs and symbols are everywhere and they affect the way we communicate intensely. Learn more about them, and you will have a new superpower.

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  • June 16, 2015

Why “Pretty” Works

Couch photo

Web and App designers spend a lot of their time creating products that focus on functionality.

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  • March 16, 2015

Simple or Minimal?

Moustache image

Simple and minimal are terms that are often compared in design. In the client’s eyes, they are usually seen as the same thing. However, although they can be complimentary they are two very different things.

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