Demographics vs Psychographics
We take a philosophical look at the origins of both and how they have evolved into what they are today. Even how they might look in the future.
Blog
Articles on UX, branding, visual design, and building better digital products. Written by Michael Trevatt from a London design studio with over 15 years of experience.
Read MoreDemographics vs Psychographics
Is Originality Important?
How important is it to be original? Is it necessary to beat out the competition? We look at what it means to be "original" and how you can be it repeatedly.
Genre in Logo Design
There are many types of logos, none inherently better than another. But you can learn to use they right type for your design.
Composition in Web Design
Composition is a cross-discipline word for a reason. Music, architecture, and design. Composition affects us our perception of space and all things inside that space.
Semiotics; the Interpretation of Symbols
Signs and symbols are everywhere and they affect the way we communicate intensely. Learn more about them, and you will have a new superpower.
Why “Pretty” Works
Web and App designers spend a lot of their time creating products that focus on functionality.
Simple or Minimal?
Simple and minimal are terms that are often compared in design. In the client’s eyes, they are usually seen as the same thing. However, although they can be complimentary they are two very different things.
An Exploration of Space
Space is one of the key tools in a designer's tool kit. But it's often misunderstood or undervalued. Let's take a look at how space works actively in design.
An Exploration of Tone
Sometimes removing a design element completely can have a profound impact - due to its absence.
An Exploration of Contrast
Contrast is foundational for designers. But contrast is not just about black and white. Let's take a look at contrast.