Learn how to sell like crazy without being pushy or salesy. Follow these five steps: serve, ask, listen, empathize, and summarize to build genuine and meaningful rapport with your customers and increase your success rate.

Discover the importance of value in shaping consumer behaviour. Learn how companies like Disney and Apple use value-based pricing to command higher prices for their products or services. Also, explore the power of branding and the subjective theory of value in business.