Learn how to sell like crazy without being pushy or salesy. Follow these five steps: serve, ask, listen, empathize, and summarize to build genuine and meaningful rapport with your customers and increase your success rate.
Discover the importance of value in shaping consumer behaviour. Learn how companies like Disney and Apple use value-based pricing to command higher prices for their products or services. Also, explore the power of branding and the subjective theory of value in business.
You are not in control of your life, dear reader; your name is. There is soo much power in a name.
Would you switch names with your parents? What about another gender. . . Monika? . . . Greg?
Change is inevitable and yet it appears to happen by accident. Our ability to affect change is limited by our capacity to imagine and our will to act. So what is the best way to affect change?
Most of us stick to the standard way of doing things, then every now and then someone discovers a new way that's soo simple it seems like we should have done it that way all along.
How do things emerge into existence? This existential article looks at how we are shaped by our environment and how it, in turn, shapes us.
The most comment trap I find clients falling in to is trying to appeal to everyone ages 0 to 100. This is a mistake.
Literacy; normally reserved for reading also applies to visuals and, depending on your audience, there are different levels both conscious and unconscious.