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Rooney
  • July 16, 2016

What is Visual Literacy?

Literacy; normally reserved for reading also applies to visuals and, depending on your audience, there are different levels both conscious and unconscious.

Read MoreWhat is Visual Literacy?
Brain
  • April 16, 2016

Demographics vs Psychographics

We take a philosophical look at the origins of both and how they have evolved into what they are today. Even how they might look in the future.

Read MoreDemographics vs Psychographics
Calligraphy
  • February 16, 2016

Is Originality Important?

How important is it to be original? Is it necessary to beat out the competition? We look at what it means to be "original" and how you can be it repeatedly.

Read MoreIs Originality Important?
  • January 16, 2016

Genre in Logo Design

There are many types of logos, none inherently better than another. But you can learn to use they right type for your design.

Read MoreGenre in Logo Design
Sand garden
  • December 16, 2015

Composition in Web Design

Composition is a cross-discipline word for a reason. Music, architecture, and design. Composition affects us our perception of space and all things inside that space.

Read MoreComposition in Web Design
Pipe iPad
  • September 16, 2015

Semiotics; the Interpretation of Symbols

Signs and symbols are everywhere and they affect the way we communicate intensely. Learn more about them, and you will have a new superpower.

Read MoreSemiotics; the Interpretation of Symbols
Couch photo
  • June 16, 2015

Why “Pretty” Works

Web and App designers spend a lot of their time creating products that focus on functionality.

Read MoreWhy “Pretty” Works
Moustache image
  • March 16, 2015

Simple or Minimal?

Simple and minimal are terms that are often compared in design. In the client’s eyes, they are usually seen as the same thing. However, although they can be complimentary they are two very different things.

Read MoreSimple or Minimal?
Negative light bulb image
  • December 16, 2014

An Exploration of Space

Space is one of the key tools in a designer's tool kit. But it's often misunderstood or undervalued. Let's take a look at how space works actively in design.

Read MoreAn Exploration of Space
  • September 15, 2014

An Exploration of Tone

Sometimes removing a design element completely can have a profound impact - due to its absence.

Read MoreAn Exploration of Tone
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