Sales Is Not About Selling – It’s About Helping Your Customers Get What They Want
Learn how to sell like crazy without being pushy or salesy. Follow these five steps: serve, ask, listen, empathize, and summarize to build genuine and meaningful rapport with your customers and increase your success rate.
Understanding the Power of Price and Value
Discover the importance of value in shaping consumer behaviour. Learn how companies like Disney and Apple use value-based pricing to command higher prices for their products or services. Also, explore the power of branding and the subjective theory of value in business.
3 Ways to Reclaim your Creativity and Productivity
As a creative professional, it's essential to overcome challenges such as distractions, innovation, and AI by embracing constraints, practising mindfulness, and collaborating with others. Learn three ways to reclaim your creativity and productivity in this article.
5 Simple Ways to Improve the User Experience on Your Website
If you've ever wondered what UX design is, you're not alone. UX, or user experience design, is a complex field that encompasses everything from research to development.
What is UX Design? A Beginner’s Guide to Understanding User Experience Design
If you've ever wondered what UX design is, you're not alone. UX, or user experience design, is a complex field that encompasses everything from research to development.
You Are Your Name
You are not in control of your life, dear reader; your name is. There is soo much power in a name.
Would you switch names with your parents? What about another gender. . . Monika? . . . Greg?
Your Frame of Reference
Change is inevitable and yet it appears to happen by accident. Our ability to affect change is limited by our capacity to imagine and our will to act. So what is the best way to affect change?
Elegant Solutions
Most of us stick to the standard way of doing things, then every now and then someone discovers a new way that's soo simple it seems like we should have done it that way all along.
Coming into Being
How do things emerge into existence? This existential article looks at how we are shaped by our environment and how it, in turn, shapes us.
Don’t Appeal to Everyone
The most comment trap I find clients falling in to is trying to appeal to everyone ages 0 to 100. This is a mistake.
What is Visual Literacy?
Literacy; normally reserved for reading also applies to visuals and, depending on your audience, there are different levels both conscious and unconscious.
Demographics vs Psychographics
We take a philosophical look at the origins of both and how they have evolved into what they are today. Even how they might look in the future.
Is Originality Important?
How important is it to be original? Is it necessary to beat out the competition? We look at what it means to be "original" and how you can be it repeatedly.
Genre in Logo Design
There are many types of logos, none inherently better than another. But you can learn to use they right type for your design.
Composition in Web Design
Composition is a cross-discipline word for a reason. Music, architecture, and design. Composition affects us our perception of space and all things inside that space.
Semiotics; the Interpretation of Symbols
Signs and symbols are everywhere and they affect the way we communicate intensely. Learn more about them, and you will have a new superpower.
Why “Pretty” Works
Web and App designers spend a lot of their time creating products that focus on functionality.
Simple or Minimal?
Simple and minimal are terms that are often compared in design. In the client’s eyes, they are usually seen as the same thing. However, although they can be complimentary they are two very different things.
An Exploration of Space
Space is one of the key tools in a designer's tool kit. But it's often misunderstood or undervalued. Let's take a look at how space works actively in design.
An Exploration of Tone
Sometimes removing a design element completely can have a profound impact - due to its absence.